Genuine Hospitality, LLC Selected to Operate Holiday Inn Express & Suites Jacksonville – Town Center
Nov 5, 2026
Ideally situated at 10573 Brightman Boulevard in Jacksonville's dynamic Southside and Town Center district, the hotel offers convenient access to Interstate 295, St. Johns Town Center, the University of North Florida, Mayo Clinic, and a wide range of corporate, healthcare, shopping, dining, and entertainment destinations. Nearby Topgolf and iFLY Indoor Skydiving further enhance its appeal to leisure visitors, while its location serves business travelers, university visitors, sports groups, and guests exploring Northeast Florida.
Designed for today's traveler, the hotel features comfortable guest rooms and suites, complimentary hot breakfast, high-speed Wi-Fi, a modern fitness center, outdoor swimming pool, business center, and flexible meeting space. Guests also benefit from complimentary parking and the convenient, dependable service experience associated with IHG's Holiday Inn Express brand.
"We are excited to welcome the Holiday Inn Express & Suites Jacksonville – Town Center to the Genuine Hospitality portfolio," said Kurt Furlong, Chief Commercial Officer and Partner at Genuine Hospitality. "Jacksonville is an important market with a diverse mix of corporate, healthcare, university, and leisure demand. The hotel's outstanding location near St. Johns Town Center positions it well for continued success. We look forward to applying our hands-on operating approach, revenue management expertise, and people-first culture to enhance the guest experience, strengthen financial performance, and create long-term value for ownership."
About Genuine Hospitality
Founded in 2018, Genuine Hospitality, LLC has quickly established itself as a trusted, performance-driven hotel management company. Co-founders Kurt Furlong and Rob Willard bring more than 70 years of combined experience in hotel development, operations, revenue management, asset management, and accounting services.
With 43 hotels and 4,884 rooms across its existing portfolio and development pipeline, and partnerships with leading global hospitality brands including Marriott, Hilton, Hyatt, IHG, Wyndham, Choice Hotels, and Best Western, Genuine Hospitality is recognized for its collaborative ownership approach, disciplined operations, and unwavering commitment to guest satisfaction, associate culture, and long-term asset value.
For more information, visit www.genuinehospitalitygroup.com.www.genuinehospitalitygroup.com
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Source: Genuine Hospitality, LLC
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