United States - August 13, 2022 —

Say hello to Nutrient Seaweed Wash, Essential Proteins + Vitamin C Spray, and Whole Repair Serum, the new lineup from Pure Yeva.

What Is Pure Yeva? 

Pure Yeva is a cruelty-free, eco-friendly and vegan beauty brand that prides itself on creating simple skincare for everyone. Every product in the range is designed to enhance the skin and elevate wellness, using clean and natural formulations that work for almost every skin type. 

Yeva {Yeh-va} means ‘life to live’ or 'life-enhancing.’ Why choose this name? Because gone is the outdated narrative of over-celebrating youthfulness with ‘anti-aging’ skincare products. Instead, Pure Yeva takes a more positive, pro-aging approach to beauty, helping consumers embrace and care for their skin as it changes throughout their lives. 

Welcome To A New Generation Of Pro-Agers 

Pro-aging means putting together a program of habits and rituals that work with the skin's aging process, rather than against it. Using a simple skincare ritual of antioxidants, moisturization, and improved cell turnover, Pure Yeva’s new pro-aging cleanser, treatment spray, and facial serum work in harmony to keep skin at its peak. 

Pro-aging is a major part of the philosophy of Pure Yeva and represents a new way to tackle the challenges of living in tune with one’s inner power. Unlike anti-aging, it’s enriched with good values, enhanced healing, and greater wisdom, while discarding the social construct of over-valuing, over-celebrating, and over-glorifying youthfulness. 

Pure Yeva believes in a holistic approach when it comes to skincare. Diet, sleep, stress, and exercise all play a major part in keeping skin at its healthiest. The brand is also grounded in these important Yeva values: 

• Be present - Choose to live in the NOW. 
• Be grateful – Choose to practice GRATITUDE every single day. 
• Slow down – Choose to intentionally take time to PAUSE, REST and RESET. 
• Be the goodness – Choose to unconditionally practice doing GOOD. 
• Accept your nature – Choose to embrace the GIFTS of aging. 
• Keep moving – Choose to MOVE your body every day with intention and love. 
• Cultivate nourishment – Choose to nourish yourself INSIDE and OUT, to balance the mind, body, and spirit. 

The new Pure Yeva pro-aging range embraces aging in all its entirety. After gently cleansing the skin with the mineral-enriched Nutrient Seaweed Wash, skin is primed with Essential Proteins + Vitamin C Spray before Whole Repair Serum finishes the ritual, engulfing skin with hydration, free radical protection, and the ultimate in moisturization. This simple approach shows the consumer that aging skin is a beautiful thing and can continue to be so with care and attention.

To learn more about Pure Yeva, the new range of pro-aging skincare, and the values behind the products, please visit https://pureyeva.com/.

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Notes for the Editor: Please address all press inquiries to Kevin D Thomas at 1624 Rock Ridge Place N Las Vegas 89084 or by phone on +1 849-220-9734. Email inquiries can also be sent to [email protected].

Contact Info:
Name: Kevin D Thomas
Email: Send Email
Organization: Pure Yeva
Address: 1624 Rock Ridge Place N Las Vegas 89084
Phone: +1 849-220-9734
Website: https://pureyeva.com/

Release ID: 89080069

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