Roland Dickey Jr. Celebrates Dickey’s Barbecue Franchisee Brand Champions Matthew and Catherine Long
May 17, 2017
Roland Dickey Jr., CEO of the successful Dickey’s Barbecue franchise, has congratulated Matthew and Catherine Long on becoming Brand Champions due to their outstanding work in Shreveport, LA.
Dallas, Texas - May 17, 2017 /MarketersMedia/ —
For any business, the success of its brand is its lifeblood. Brands represent the underlying ideals by which a business identifies and relates to its customers, and championing the values of a brand can help strengthen that relationship between a business and its audience. The Dickey’s Barbecue Franchise is a hugely popular Texas barbecue chain with over 560 stores, and CEO Roland Dickey Jr. is celebrating those who best embody the chain’s brand values. The most recent Brand Championship awards has been given to Matthew and Catherine Long, of Shreveport, LA.
The husband and wife duo’s Shreveport and Bossier City stores are the talk of the town. “From the commercials to the billboards, the marketing team has done a great job in their media placements. We love when people traveling here from Texas or other parts of Louisiana visit our store because of the advertising. They frequently share that this is the best barbecue they’ve had,” says Catherine.
Currently maintaining 15 percent in catering sales, the two have a strong focus on face-to-face engagement that extends outside of the store. “It is imperative that Owner/Operators get involved in their community. We move mountains to ensure that we are turning our catering and dine-in guests into repeat customers.”
A spokesperson for Roland Dickey Jr. explained, “Roland was insistent from the beginning that we implement the best and most comprehensive support system for our franchisees, and ensure they felt part of our family. Matthew and Catherine have really reciprocated that family feeling, and have given back more than we could ever have expected, which is why Roland is so pleased to recognize them as Dickey’s Barbecue brand champions.”
About Roland Dickey Jr.:
Roland Dickey Jr. is the CEO of Dickey’s Barbeque chain of fast-casual restaurants, and has led the franchise to over 560 stores and multiple awards, as well as being named one of the top 20 most influential restauranteurs. He regularly travels the country speaking at events and conferences on how franchises can reach the next level.
Contact Info:
Name: Mark Valentino
Email: [email protected]
Organization: Dickey’s Barbecue Pit
Address: 4514 Cole Ave #1015, Dallas, TX 75205
Phone: 9722489899
For more information, please visit http://www.rolanddickeyjr.com/
Source: MarketersMedia
Release ID: 200786
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