Visit London Appoints The SEO Works for AI-First Search Strategy
Sep 22, 2026
SHEFFIELD, U.K. - Sept. 22, 2026 - PRLog -- Visit London, London's official visitor guide, has appointed digital growth agency The SEO Works to lead a new GEO strategy.
Visit London serves as a central hub for inspiring and helping leisure visitors from across the world plan their trips to the capital. Users can browse their site to book London experiences, attractions, theatre shows, hotel rooms, tours and day trips!
Visit London sought the assistance of an agency to help adapt to the rise of zero-click search environments and their audience utilising AI-driven platforms. And, after being impressed by The SEO Works' clear expertise in AI search and experience in the travel sector, Visit London reached out to share their objectives and targets.
Paul Tatman-Madsen, Head of Growth for Visit London, said: "AI is transforming the way consumers research and plan their trips. Our partnership with the SEO Works will ensure that Visit London's digital assets are maximised for AI search. We look forward to working with the SEO Works team to further enhance the Visit London user experience."
To ensure visitlondon.com is well positioned for the evolving AI search landscape, The SEO Works will work with the Visit London team to optimise the website with the aim of increasing LLM citations - improving how its content is discovered, crawled, and understood.
In depth analysis of Visit London's audience profiles, user behaviours, and content preferences, will shape new user journeys and content formats. The ambition is to deepen user engagement and convert more AI referrals into ticket sales.
Alex Hill, Sales Director at The SEO Works, said: "Working with a brand as iconic as Visit London is a fantastic opportunity for our team. Search habits are shifting fast, and brands are finding that an integrated SEO and GEO campaign is the new way to stay visible. We're looking forward to seeing what this partnership can achieve."
The SEO Works have worked with multiple global B2C brands on their AI search strategy, including DHL Express, Rave Coffee and Purdy & Figg.
About Visit London
Visit London is the official visitor guide for London, providing comprehensive information on things to do, sightseeing, theatre shows, accommodation, and city tours for domestic and international visitors.
Website: https://www.visitlondon.com/
About The SEO Works
The SEO Works are an award-winning provider of integrated search (SEO & GEO), PPC, digital marketing and websites for leading brands and prospering SME's. We help businesses master every search.
Website: https://www.seoworks.co.uk
Enquiries: [email protected] or 0800 292 2410
Photos: (Click photo to enlarge)
Source: The SEO Works
Read Full Story - Visit London Appoints The SEO Works for AI-First Search Strategy | More news from this source
Press release distribution by PRLog
More News
QLD demerger frees Broken Hill for SA gold focus
Broken Hill Gold has demerged Alice River and St George into Emerald-backed Manda Resources’ Queensland gold portfolio, freeing it to focus on White Dam in South Australia.
‘Stop the bleeding’? A Trump move to stop the diesel spike could hurt all of us
Republicans, fearful of losing control of Congress, are pressuring the US president to ban or restrict diesel exports to stop the fuel’s price surge as the midterm elections loom. It would backfire, and not just on America.
‘Need a hazmat suit’: Virgin flight attendants are sick of cleaning dirty planes
Cabin crew want dedicated cleaning crews to return as the mess left by passengers and gruelling turnaround duties leave staff working up to 10 hours without a break.
Fishbowl is changing its name, and the founders don’t mind if you hate it
Customers are welcome to keep calling it Fishbowl if they want – just don’t call it a slop bowl.
Xi under fire as cracks widen in China
China’s economy is in its worst shape in decades and Xi Jinping is facing criticism for what he is focusing on.
The secret relationship, the $40m legal fight and the corporate cop’s latest case
Former Super Retail Group boss Anthony Heraghty had just started a new high-profile gig when ASIC came knocking.
Platina reshuffles hand for high-stakes WA gold hunt
Platina has turned a US$14m scandium exit into a well-funded WA gold hunt, zeroing in on scale across a trio of gold projects in WA’s prolific Laverton district.
Broken Hill lifts SA gold resource as deeper sulphides beckon
Broken Hill Gold has lifted Vertigo’s indicated oxide ounces 160% to 24,300 ounces, firming up its SA White Dam restart case as drilling targets a gold-copper sulphide prize.
Dalaroo cracks geological code to Greenland rare earths
Dalaroo Metals has mapped the key structural controls at its Blue Lagoon rare earths project in Greenland, noting similarities to a nearby REE discovery.
Larvotto rolls out first concentrate from NSW antimony-gold mine
Larvotto Resources has produced a maiden antimony-gold concentrate from its Hillgrove operation in NSW, with offtake deals already locked in with Wogen and Glencore.
ASX treads water as interest rate fears loom over markets
The sharemarket has had a flat start to the week as interest rate concerns, soaring bond yields and stubborn oil prices keep investors on the back foot.
Corporate cop sues former Super Retail boss, alleging he misled the market
ASIC alleges the former CEO of Rebel Sport’s owner misled the market and breached his directors’ duties over a relationship with a former senior executive.
YOUR NEWS, OUR NETWORK.
Do you have Great News you want to tell the world?
Be it updates about your business or your community, you can make sure that it’s heard by submitting your story to our network reaching hundreds of news sites across 6 verticals.